PubMatic Reduced Excess Inventory Fee by 80% in April, Policy Update Shows
· 1h ago · Originally reported by PPC Land
PubMatic lowered its excess inventory fee by 80% in April, according to policy changes. Publishers with low-quality impressions now face a $0.02 CPM charge, which is significantly higher than the standard excess rate.
Why it matters
Fee structures for low-quality inventory directly impact publisher revenue and incentivize higher quality traffic, affecting the overall health of the programmatic ecosystem.
Explain it like I’m new here
It's like a marketplace charging sellers extra if their products are bad, so everyone tries to sell better stuff.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
CPM (cost per mille)
CPM (cost per mille) is the price an advertiser pays for one thousand ad impressions; "mille" is Latin for thousand.
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