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Programmatic

OpenAI Partners With Magnite and PubMatic for ChatGPT Ad Buying

· 3h ago · Originally reported by www.tokenpost.com

OpenAI has entered into agreements with Magnite and PubMatic to facilitate ad buying for ChatGPT. These partnerships suggest that OpenAI is moving to monetize ChatGPT through programmatic advertising channels.

Why it matters

This development shows how AI-powered platforms like ChatGPT are integrating with established ad tech infrastructure, potentially opening new inventory and targeting opportunities for advertisers.

Explain it like I’m new here

It's like a popular chatbot teaming up with big ad companies so businesses can easily buy ads to show in the chatbot.

Read the original at www.tokenpost.com

Terms in this story

Programmatic advertising

Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.

Go deeper

Lesson: How the internet gets paidLesson: Direct deals vs programmaticLesson: Digital out-of-home: billboards that bid

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