Magnite Survey Finds Gulf CTV Viewers Accept Up to 8 Minutes of Ads Per Hour
· 2h ago · Originally reported by PPC Land
A Magnite survey of 1,184 connected TV (CTV) viewers in Saudi Arabia, UAE, and Qatar found that most are comfortable with up to 8 minutes of ads per hour. Additionally, 83% of respondents said they regularly watch CTV with others.
Why it matters
Understanding ad tolerance in different regions helps advertisers and streaming platforms optimize ad loads and user experience, especially as CTV adoption grows in the Gulf.
Explain it like I’m new here
People in the Gulf are okay with watching a few minutes of ads while streaming shows, which helps streaming services decide how many ads to show.
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