Tampa Bay Times Adds Azerion Games Portal as Tribune Network Expands
· 2h ago · Originally reported by PPC Land
The Tampa Bay Times has launched a games portal featuring titles like Crosswords and Mahjong, powered by GameDistribution and monetized by Azerion. The revenue-sharing arrangement between the parties has not been disclosed.
Why it matters
This move highlights how publishers are diversifying digital offerings and ad inventory by partnering with gaming and ad tech firms, which can boost engagement and revenue.
Explain it like I’m new here
It's like a newspaper adding a new arcade room and letting a gaming company run the snack bar, sharing the profits.
Related stories
Comscore Reports Significant Decline in Audio Streaming Minutes and Subscribers
Comscore data reveals that total audio streaming minutes dropped by 36 billion in July compared to the previous year. Both paid music-service subscribers and free listeners declined, with paid users down 10% and free listeners down 8.7%.
African Podcasters Demand Fair Pay and Better Access to Digital Ad Platforms
African content creators are petitioning for fairer compensation and greater investment after a report highlighted significant revenue gaps. They are also seeking improved access to digital advertising platforms to help monetize their work…
Publishers Expand Audience Strategies Amid Declining Google Referrals
Publishers are increasingly seeking to diversify their audience sources as traffic from Google declines. These strategies include building presence on alternative platforms and channels to reduce reliance on a single source.
Publishers Shift Focus to Subscriptions and AI Amid Declining Google Traffic
With a decrease in traffic from Google, publishers are turning to subscription models, leveraging AI for visibility, and reorganizing their teams to adapt. These changes reflect a broader industry move to diversify revenue and audience…
Search Traffic Declines to 12% of North American Publisher Pageviews
Chartbeat reports that only 12% of North American publisher pageviews now come from search, down from 21% in Q3 2025. Despite this drop, overall publisher traffic remained steady, suggesting other sources are filling the gap.
Google Policy Center consolidates AdSense, Ad Manager and AdMob violation reviews
Google's Policy Center gathers a publisher's policy violations across AdSense, Ad Manager and AdMob into one dashboard. It shows how each violation affects ad serving and outlines the review process for resolving issues. The tool is…