Search Traffic Declines to 12% of North American Publisher Pageviews
· 58m ago · Originally reported by PPC Land
Chartbeat reports that only 12% of North American publisher pageviews now come from search, down from 21% in Q3 2025. Despite this drop, overall publisher traffic remained steady, suggesting other sources are filling the gap.
Why it matters
A shift in traffic sources affects how publishers monetize their content and how advertisers reach audiences, potentially impacting ad strategies and spend.
Explain it like I’m new here
It's like fewer people are finding news sites through Google, but just as many are still visiting—maybe they're coming from somewhere else instead.
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