Social commerce edges past SEO at The Independent for the first time
· 2h ago · Originally reported by Digiday
The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Digiday.
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