Guardian Increases Online Ad Revenue by Streamlining Process and Sharing Reader Data
· 2h ago · Originally reported by Press Gazette
The Guardian has reported a rise in its online advertising revenue after making its ad buying process simpler and providing advertisers with more access to reader data. These changes were aimed at making it easier for brands to target relevant audiences on the Guardian's digital platforms.
Why it matters
This development highlights how publishers can grow digital ad revenue by improving transparency and efficiency for advertisers, as well as responsibly leveraging audience data.
Explain it like I’m new here
It's like a shop making it easier for sellers to set up stalls and telling them more about the shoppers, so they sell more stuff.
Read the original at Press Gazette
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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