VIOOH and JCDecaux Extend Programmatic Digital Out-of-Home to Baltic Region
· 2h ago · Originally reported by Mediashotz
VIOOH and JCDecaux are expanding their programmatic digital out-of-home (DOOH) advertising capabilities to the Baltic countries. This move will enable automated buying and selling of digital outdoor ad inventory in the region.
Why it matters
Programmatic DOOH allows advertisers to target audiences more efficiently and in real time, making outdoor advertising more flexible and data-driven.
Explain it like I’m new here
It's like turning billboards in the Baltics into smart screens that can change ads automatically based on who is nearby.
Read the original at Mediashotz
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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