AlikeAudience and Index Exchange Announce Data Activation Partnership
· 2h ago · Originally reported by MarTech Cube
AlikeAudience has partnered with Index Exchange to enable data activation capabilities. This collaboration aims to help advertisers leverage audience data more effectively within programmatic advertising environments.
Why it matters
Partnerships like this can make it easier for advertisers to use data to target audiences more precisely, potentially improving campaign performance and efficiency.
Explain it like I’m new here
It's like teaming up a library of favorite books (audience data) with a delivery service (ad exchange) so people get the stories they like faster.
Read the original at MarTech Cube
Terms in this story
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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