"Closer to the Impression": Alex Gardner, Index Exchange
· 3h ago · Originally reported by www.exchangewire.com
"Closer to the Impression": Alex Gardner, Index Exchange
This is the outlet’s own summary while our desk writes an explainer. Read the full story at www.exchangewire.com.
Read the original at www.exchangewire.com
Terms in this story
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
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