Nano Interactive Integrates Intent Intelligence with Index Exchange’s Index Cloud
· 1h ago · Originally reported by ExchangeWire
Nano Interactive has deployed its containerized real-time bidding (RTB) solution within Index Exchange’s Index Cloud. This integration allows Nano to run its decision-making technology directly inside the exchange environment, aiming to improve ad targeting based on user intent.
Why it matters
Running decision logic natively within an ad exchange can enhance targeting efficiency and privacy, potentially leading to better ad performance and reduced data leakage.
Explain it like I’m new here
It's like letting a smart robot make choices right inside the store instead of sending messages back and forth, making shopping faster and more private.
Read the original at ExchangeWire
Terms in this story
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Real-time bidding (RTB)
Real-time bidding (RTB) is an automated auction in which advertisers bid on a single ad impression in the fraction of a second while a web page, app or stream is loading.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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