Criteo Enables Brands to Reach South African Shoppers with ChatGPT Ads
· 1h ago · Originally reported by Bizcommunity
Criteo is facilitating the delivery of ads via ChatGPT in South Africa, allowing brands to connect with local shoppers through conversational AI platforms. This development highlights the integration of programmatic advertising with emerging AI-driven channels.
Why it matters
This matters because it shows how programmatic ad tech is adapting to new AI-powered environments, expanding the ways brands can engage consumers beyond traditional web and app placements.
Explain it like I’m new here
It's like putting ads in a popular chatbot so brands can talk to shoppers where they're already chatting.
Read the original at Bizcommunity
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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