Notino Launches Retail Media Platform Powered by Criteo
· 2h ago · Originally reported by InternetRetailing
Notino has expanded its retail media capabilities by introducing a new advertising platform in partnership with Criteo. This move allows brands to run targeted ads across Notino's online store, leveraging Criteo's technology.
Why it matters
Retail media is a fast-growing area where retailers monetize their digital real estate by letting brands advertise directly to shoppers. This partnership shows how retailers are using ad tech to boost revenue and offer brands more ways to reach consumers.
Explain it like I’m new here
It's like a store letting brands put up special signs in the aisles, but online and powered by smart ad technology.
Read the original at InternetRetailing
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Criteo Partners With Notino to Expand Retail Media in European Beauty Sector
Criteo and Notino have announced a partnership aimed at advancing retail media offerings within the European beauty market. The collaboration is expected to leverage Criteo's technology to enhance advertising opportunities on Notino's…
Criteo Lowers 2026 Outlook, Now Expects Up to 12% Revenue Decline
Criteo has revised its 2026 financial outlook, shifting from a projected growth of up to 2% to a possible 12% decline. The change follows the loss of two major clients, resulting in a $75 million reduction in retail media revenue, and a…
Criteo Study Finds Southeast Asian Shoppers Take More Time Before Making Purchases
Criteo research indicates that consumers in Southeast Asia have a longer decision-making process before completing purchases. The findings suggest that advertisers may need to adjust their strategies to account for extended consideration…
Criteo Appoints Veteran AI and Ad Tech Executive to Its Board of Directors
Criteo has added a new board member with over three decades of experience in artificial intelligence and digital advertising, including leadership roles at Google and Microsoft. This move signals Criteo's focus on strengthening its…
Criteo Shares Decline 2.42% to $14.12, Approaching Key Support Level
Criteo S.A.'s stock price fell by 2.42%, closing at $14.12. This movement brings the shares near a technical support zone, often watched by investors for potential price rebounds or further declines.
Wells Fargo Lowers Criteo Price Target Due to Foreign Exchange Challenges
Wells Fargo has reduced its price target for Criteo, citing headwinds from foreign exchange rates. The decision reflects concerns about how currency fluctuations may impact Criteo's financial performance.