Criteo Lowers 2026 Outlook, Now Expects Up to 12% Revenue Decline
· 2h ago · Originally reported by PPC Land
Criteo has revised its 2026 financial outlook, shifting from a projected growth of up to 2% to a possible 12% decline. The change follows the loss of two major clients, resulting in a $75 million reduction in retail media revenue, and a 10% drop in Performance Media for Q2.
Why it matters
Criteo is a major player in retail media and programmatic advertising, so a significant revenue downgrade signals challenges in the sector and may impact partners and competitors.
Explain it like I’m new here
It's like a store expecting to make more money this year, but after losing two big customers, it now thinks it will make a lot less.
Terms in this story
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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