Criteo Study Finds Southeast Asian Shoppers Take More Time Before Making Purchases
· 13h ago · Originally reported by ContentGrip
Criteo research indicates that consumers in Southeast Asia have a longer decision-making process before completing purchases. The findings suggest that advertisers may need to adjust their strategies to account for extended consideration periods in this region.
Why it matters
Understanding shopper behavior helps advertisers and brands optimize their campaigns for better results, especially in diverse markets like Southeast Asia.
Explain it like I’m new here
It's like people in Southeast Asia take more time to decide what to buy, so ads need to be patient and helpful.
Read the original at ContentGrip
Terms in this story
Go deeper
Related stories
Criteo Appoints Veteran AI and Ad Tech Executive to Its Board of Directors
Criteo has added a new board member with over three decades of experience in artificial intelligence and digital advertising, including leadership roles at Google and Microsoft. This move signals Criteo's focus on strengthening its…
Wells Fargo Lowers Criteo Price Target Due to Foreign Exchange Challenges
Wells Fargo has reduced its price target for Criteo, citing headwinds from foreign exchange rates. The decision reflects concerns about how currency fluctuations may impact Criteo's financial performance.
Wells Fargo Lowers Criteo Price Target Due to Foreign Exchange Challenges
Wells Fargo has reduced its price target for Criteo, citing concerns over foreign exchange headwinds. The adjustment reflects expectations that currency fluctuations may negatively impact Criteo's financial performance.
Criteo and flaconi Extend Partnership for Retail Media Solutions
Criteo and flaconi have agreed to continue their collaboration in retail media. This extension signals ongoing cooperation to enhance advertising opportunities on flaconi's platform using Criteo's technology.
Aleph Appoints Former Criteo Executive Medhavi Singh as India Country Head
Aleph has named Medhavi Singh, previously with Criteo, as its new Country Head for India. This leadership change signals Aleph's intent to strengthen its presence and operations in the Indian digital advertising market.
Locality Appoints Saul Stetson as SVP, Head of Product
Ad tech veteran was head of product for Criteo’s Commerce Grid