Criteo Forms Partnership With Notino to Grow Retail Media in Europe
· 2h ago · Originally reported by marketingreport.one
Criteo has entered into a partnership with Notino to enhance retail media offerings across Europe. This collaboration aims to leverage Criteo's technology to boost advertising opportunities on Notino's platform.
Why it matters
Retail media is a fast-growing segment where retailers monetize their digital properties through advertising. This partnership could help brands reach more shoppers and improve ad targeting in the European market.
Explain it like I’m new here
It's like a popular online store teaming up with an ad tech company to show better ads to shoppers while they browse.
Read the original at marketingreport.one
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