New Partnership Expands Digital Out-of-Home Advertising in the Baltics
· 1h ago · Originally reported by DecisionMarketing
A new deal has been announced to facilitate digital out-of-home (DOOH) advertising in the Baltic region. This move is expected to provide advertisers with greater access to digital screens across countries like Estonia, Latvia, and Lithuania.
Why it matters
Expanding DOOH inventory in emerging regions gives brands more opportunities to reach audiences and helps modernize local advertising markets.
Explain it like I’m new here
It's like putting up new digital billboards in a neighborhood so more businesses can show their ads to people walking by.
Read the original at DecisionMarketing
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
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