Three Strategies to Boost Programmatic DOOH Performance
· 1h ago · Originally reported by LBB - Little Black Book
The article discusses methods to enhance the effectiveness of programmatic digital out-of-home (DOOH) advertising. It outlines three approaches for advertisers to improve campaign performance and achieve better results using programmatic DOOH.
Why it matters
Understanding how to optimize programmatic DOOH helps advertisers get more value from their campaigns and ensures ads reach the right audiences efficiently.
Explain it like I’m new here
It's like learning new tricks to make digital billboards show ads to the best people at the best times.
Read the original at LBB - Little Black Book
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
Golden Quarter Presents Opportunity for Programmatic DOOH Growth
The article discusses how the 'golden quarter'—the peak retail period from October to December—offers a significant opportunity for programmatic digital out-of-home (pDOOH) advertising to increase its impact and adoption. Brands and…
Criteo Enables Brands to Reach South African Shoppers with ChatGPT Ads
Criteo is facilitating the delivery of ads via ChatGPT in South Africa, allowing brands to connect with local shoppers through conversational AI platforms. This development highlights the integration of programmatic advertising with…
New Partnership Expands Digital Out-of-Home Advertising in the Baltics
A new deal has been announced to facilitate digital out-of-home (DOOH) advertising in the Baltic region. This move is expected to provide advertisers with greater access to digital screens across countries like Estonia, Latvia, and…
AlikeAudience and Index Exchange Announce Data Activation Partnership
AlikeAudience has partnered with Index Exchange to enable data activation capabilities. This collaboration aims to help advertisers leverage audience data more effectively within programmatic advertising environments.
VIOOH and JCDecaux Extend Programmatic Digital Out-of-Home to Baltic Region
VIOOH and JCDecaux are expanding their programmatic digital out-of-home (DOOH) advertising capabilities to the Baltic countries. This move will enable automated buying and selling of digital outdoor ad inventory in the region.
Azerion and Starcount Partner to Integrate Spend Data with Omnichannel Ad Targeting
Azerion has formed a partnership with Starcount to combine consumer spending data with omnichannel media activation. This collaboration aims to give advertisers and agencies enhanced tools for targeting audiences more precisely across…