ChatGPT Ads Integrates Magnite and PubMatic as Programmatic Buying Partners
· 4h ago · Originally reported by https://www.thekeyword.co/
ChatGPT Ads has expanded its programmatic capabilities by adding Magnite and PubMatic as buying partners. This integration allows advertisers to access ChatGPT's ad inventory through these major supply-side platforms.
Why it matters
The move increases access and flexibility for advertisers looking to reach audiences on ChatGPT, while strengthening the platform's position in the programmatic ecosystem.
Explain it like I’m new here
It's like letting more big stores sell tickets to a popular concert, so more people can easily buy them.
Read the original at https://www.thekeyword.co/
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
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