Yango Ads and Flyby Form Partnership to Expand Brand Audience Reach
· 22h ago · Originally reported by Campaign Middle East
Yango Ads and Flyby have entered into a partnership aimed at providing brands with additional ways to connect with their target audiences. The collaboration is expected to leverage both companies' platforms to enhance advertising opportunities for marketers.
Why it matters
Partnerships like this can help brands access new channels and data, making their advertising more effective and targeted in a competitive market.
Explain it like I’m new here
It's like two delivery companies teaming up so packages (ads) can reach more houses (people) faster.
Read the original at Campaign Middle East
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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