Nexxen Expands Snooze Australia's Household Advertising Reach
· 6h ago · Originally reported by B&T
Nexxen has supported Snooze Australia in reaching a larger number of households with its advertising campaigns. The collaboration likely involved leveraging Nexxen's programmatic technology to optimize audience targeting and campaign delivery.
Why it matters
This highlights how programmatic ad platforms can help brands efficiently expand their audience and improve campaign performance, which is crucial for maximizing advertising investment.
Explain it like I’m new here
It's like using a smart delivery service to make sure more people get your flyers instead of just a few.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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