Nexxen Uses ACR Data to Expand Snooze Australia's TV Campaign Reach
· 2h ago · Originally reported by MarTech Series
Nexxen partnered with Snooze Australia and agency Match & Wood to run a cross-screen advertising campaign using TV viewing data. The campaign used automatic content recognition (ACR) technology to minimize overlapping audiences and reached over 767,000 additional households through streaming.
Why it matters
This shows how advanced TV data and cross-screen measurement can help advertisers avoid wasted impressions and reach new viewers, making campaigns more efficient and effective.
Explain it like I’m new here
It's like making sure you don't show the same commercial to the same people over and over, so more new people see it.
Read the original at MarTech Series
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
ACR (automatic content recognition)
ACR (automatic content recognition) is technology, often built into smart TVs, that identifies what is on screen by matching audio or video fingerprints, used for audience measurement and ad targeting.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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