Nexxen Enables Snooze Australia to Reach Over 767,000 Homes Using ACR TV Data
· 3h ago · Originally reported by MarTech Cube
Nexxen has partnered with Snooze Australia to leverage Automatic Content Recognition (ACR) technology, allowing targeted TV advertising to more than 767,000 households. This collaboration uses TV intelligence to improve campaign reach and audience targeting.
Why it matters
This development highlights the growing use of smart TV data to enhance ad targeting, making campaigns more efficient and relevant for viewers and advertisers alike.
Explain it like I’m new here
It's like using a smart remote to show the right commercials to the right people watching TV at home.
Read the original at MarTech Cube
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
ACR (automatic content recognition)
ACR (automatic content recognition) is technology, often built into smart TVs, that identifies what is on screen by matching audio or video fingerprints, used for audience measurement and ad targeting.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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