Nexxen Forecasts Four Key Shifts for APAC TV and Digital Advertising in 2027
· 4d ago · Originally reported by IT Brief New Zealand
Nexxen has released its predictions for the Asia-Pacific region, highlighting four major trends expected to impact TV and digital advertising in 2027. The company anticipates significant changes in how audiences are reached and how campaigns are measured across digital and television platforms.
Why it matters
Understanding these predicted shifts helps advertisers and publishers prepare for evolving consumer behaviors and technology in the APAC market.
Explain it like I’m new here
It's like getting a weather forecast for how ads on TV and the internet will change next year, so everyone can plan ahead.
Read the original at IT Brief New Zealand
Terms in this story
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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