Nexxen Supports Snooze in Expanding Cross-Screen Advertising Reach in Australia
· 33h ago · Originally reported by Australia
Nexxen has partnered with Snooze to enhance the brand's ability to reach audiences across multiple screens in Australia. This collaboration aims to improve the effectiveness of Snooze's digital advertising campaigns by leveraging cross-device targeting.
Why it matters
Cross-screen advertising helps brands connect with consumers wherever they are, making campaigns more efficient and impactful. For advertisers, using technology to unify messaging across devices is increasingly important in a fragmented media landscape.
Explain it like I’m new here
It's like making sure the same ad for a new bed shows up on your TV, phone, and computer so you remember it no matter what you're using.
Read the original at Australia
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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