The Trade Desk's MENA MD on Why Ad Budgets Stay Locked in Social Channels
· 33m ago · Originally reported by ExchangeWire
Ahead of ATS Dubai, The Trade Desk's Middle East, Africa and Turkey managing director Terry Kane discusses why MENA media plans have not followed audiences to other channels, which channels are losing out, and how 2027 budgets should be structured differently.
Why it matters
It highlights a gap between where MENA audiences actually spend time and where advertisers put money, pointing to potential shifts in channel allocation next year.
Explain it like I’m new here
It's like everyone moved to a new playground but advertisers keep handing out flyers at the old one.
Read the original at ExchangeWire
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