CTV and video drive over half of The Trade Desk's business in Q3
· 3h ago · Originally reported by ET BrandEquity
The Trade Desk reported that connected TV and video formats accounted for more than 50% of its business in the third quarter, underscoring the platform's continued shift toward streaming ad spend.
Why it matters
The Trade Desk is one of the largest programmatic buying platforms, so the mix of its revenue signals where advertiser budgets are moving — here, clearly toward CTV and video over display or audio.
Explain it like I’m new here
More than half of the money advertisers spend through this big buying machine now goes to TV-style streaming ads, like choosing streaming shows over billboards.
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