AYC Network launches dine-in commerce media network on Dubai restaurant tables
· 1h ago · Originally reported by Campaign Middle East
AYC Network has launched a commerce media network built around restaurant tables in Dubai, extending advertising into the dine-in experience. The company is positioning the format as a new surface for commerce media in the region. No further details on scale, partners or measurement were provided.
Why it matters
It shows commerce media expanding beyond retail sites and apps into physical venues like restaurants, giving advertisers new in-person touchpoints to reach diners.
Explain it like I’m new here
It's like putting ads on the menu or table at a restaurant, so brands can talk to you while you're eating instead of only online.
Read the original at Campaign Middle East
Terms in this story
Go deeper
Related stories
Criteo Reports 22% Growth in Retail Media Spend for Q3 2026
Criteo says retail media spend grew 22% year over year in its Q3 2026 results, per Grocery Trade News. The excerpt provides no further detail on revenue, margins, or guidance.
DoorDash to Acquire Instacart in $17 Billion Deal, Creating Retail Media Giant
Delivery platform DoorDash has announced an agreement to acquire grocery delivery rival Instacart in a deal valued at roughly $17 billion. The combination brings together two of the largest US grocery and restaurant delivery networks, each…
Amazon opens free product listings in its search via new Shop Direct portal
Amazon launched a portal called Shop Direct that lets eligible stores list their products in Amazon search results at no cost. Merchants can join through feed management platforms such as Feedonomics, Salsify, CEDCommerce and VersaFeed, or…
Amazon ads gain access to Attain purchase data covering 14 million consumers
Attain's commerce-based audience segments, built from receipts and online purchase behavior of about 14 million opted-in consumers, are now available to Amazon advertisers. The segments can be filtered by retailer, category and channel…
DoorDash's Instacart Bid Fuels Debate Over Commerce Media Consolidation
Digiday examines how DoorDash's reported bid for Instacart could accelerate consolidation in commerce media, drawing comparisons to prior retail media consolidation waves. The analysis weighs the scale and reach benefits of fewer, larger…
IAB South Africa Publishes Retail Media Playbook for Local Industry
IAB South Africa has released a retail media playbook aimed at guiding publishers, retailers and advertisers in the region. The roundup also mentions Jacaranda FM's brand refresh and a KFC campaign with Ogilvy, but the retail media…