Amazon ads gain access to Attain purchase data covering 14 million consumers
· 59m ago · Originally reported by PPC Land
Attain's commerce-based audience segments, built from receipts and online purchase behavior of about 14 million opted-in consumers, are now available to Amazon advertisers. The segments can be filtered by retailer, category and channel, refresh daily, and are being opened to quick-service restaurant, travel and auto brands. It remains unclear which Amazon DVA+ tier can use them.
Why it matters
Purchase-verified data lets advertisers target and measure against actual buying behavior rather than inferred interest, potentially improving ad relevance and proving real-world sales impact.
Explain it like I’m new here
It's like a shop being able to send coupons to people who already showed their receipts proving what they actually bought.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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