DoorDash to Acquire Instacart in $17 Billion Deal, Creating Retail Media Giant
· 1h ago · Originally reported by Sixteen:Nine
Delivery platform DoorDash has announced an agreement to acquire grocery delivery rival Instacart in a deal valued at roughly $17 billion. The combination brings together two of the largest US grocery and restaurant delivery networks, each of which operates a fast-growing retail media business selling ads to brands.
Why it matters
Both companies make significant money from retail media ads placed alongside deliveries, so the merger could reshape how brands buy ads on grocery delivery apps and consolidate a major slice of the retail media market.
Explain it like I’m new here
Two big food-delivery companies that also sell ads are joining forces into one giant company, like two lemonade stands with the best billboards merging into one.
The deal
DoorDash → Instacart · acquisition · announced · $17B
See the full M&A tracker.
Read the original at Sixteen:Nine
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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