DoorDash and Instacart Partnership Could Reshape Retail Media Offerings
· 2h ago · Originally reported by AdExchanger
DoorDash and Instacart are entering a partnership that, if integrated successfully, could impact how retailers leverage retail media networks. The collaboration is expected to influence advertising opportunities and data sharing across both platforms.
Why it matters
This matters because retail media is a fast-growing segment of digital advertising, and partnerships between major delivery platforms can create new ways for brands to reach shoppers and for retailers to monetize their digital properties.
Explain it like I’m new here
It's like two big grocery delivery apps teaming up so stores can show you more ads while you shop online.
Read the original at AdExchanger
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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