Industry Snapshot Examines How DOOH Is Reshaping the Out-of-Home Market
· 2h ago · Originally reported by Campaign Middle East
Campaign Middle East published an industry snapshot looking at how digital out-of-home advertising is changing the broader OOH market. No further details were provided in the excerpt.
Why it matters
DOOH brings programmatic buying and dynamic creative to billboard-style media, a growing slice of ad budgets.
Explain it like I’m new here
It's like regular billboards getting upgraded from printed posters to smart TV screens you can buy ad space on automatically.
Read the original at Campaign Middle East
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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