Amazon Marketing Stream: how Amazon Ads' hourly push API delivers campaign metrics
· 33m ago · Originally reported by PPC Land
Amazon Marketing Stream is a push-based Amazon Ads API that streams hourly campaign performance metrics and change notifications directly into advertisers' AWS accounts. PPC Land explains how the feed works, its history, and its limitations.
Why it matters
Near-real-time data replaces the delays of polling APIs, letting advertisers and agencies adjust Amazon ad campaigns faster and automate reporting.
Explain it like I’m new here
Instead of checking the mailbox every day for a letter, the mail is delivered to your house every hour automatically.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CPC (cost per click)
CPC (cost per click) is a pricing model where the advertiser pays only when someone clicks the ad, and also the average amount paid per click.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
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