Amazon Attribution Explained: Measuring Off-Amazon Ads That Drive On-Amazon Sales
· 25m ago · Originally reported by PPC Land
Amazon Attribution is Amazon's free measurement tool that shows how marketing run outside Amazon—such as search, social and email campaigns—drives product views and sales on Amazon. Advertisers use tagged links to track conversions and optimize their non-Amazon spend.
Why it matters
For brands selling on Amazon, understanding which external channels actually lead to purchases is key to spending budgets effectively, and this tool provides that insight at no cost.
Explain it like I’m new here
It's like putting unique QR codes on flyers around town so a store can see which flyers actually bring shoppers in the door.
Terms in this story
Attribution
Attribution is the process of assigning credit for a conversion, such as a sale, sign-up or install, to the ads, channels or touchpoints that a customer encountered beforehand.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
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