CMOs Discuss Evolution of Retail Media in MENA from In-Store to Digital Channels
· 3h ago · Originally reported by Campaign Middle East
A group of Chief Marketing Officers in the MENA region convened to discuss the shift of retail media from traditional shelf space to digital, measurable advertising formats. The roundtable focused on how retailers and brands are leveraging new technologies to track and optimize media spend within retail environments.
Why it matters
Retail media is rapidly growing as brands seek more targeted and measurable ways to reach shoppers, making it important for marketers to understand these evolving strategies.
Explain it like I’m new here
Stores are turning their shelves into mini-billboards online, and now brands can see exactly how well their ads work.
Read the original at Campaign Middle East
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Pixel Inspiration and dunnhumby Launch Sony BRAVIA-Based Retail Media for Booker Wholesale
Pixel Inspiration and dunnhumby have partnered to implement a retail media solution using Sony BRAVIA displays for Booker Wholesale. This rollout aims to enhance in-store advertising and shopper engagement through digital screens.
Amazon's Sponsored Brands Ad Format Showcases Brands Atop Search Results
Sponsored Brands is an Amazon advertising format that displays a brand logo, headline, and multiple products or a video at the top of search results. The format has evolved over time and has been subject to some disputes regarding its…
Amazon Ads' ₹15,000 Starter Budget Criticized for Not Matching Daily Spend Guidance
Amazon Ads suggests new Indian sellers start with a ₹15,000 budget, but its own advice of spending ₹500 per day over 45-60 days would require a higher outlay. Additionally, access to ₹26,000 in ad credits is contingent on further…
Nectar Uses Amazon Audience Segments to Optimize Search Bidding Strategies
Nectar has indexed over 6,700 Amazon audience segments to refine how search ad bids are set for Sponsored Products and Sponsored Brands. Their approach targets repeat buyers with higher bids while reducing spend on one-time shoppers, and…
Amazon Ad Lab introduces four bidding metrics for Sponsored Products without releasing test data
Amazon's Ad Lab has published a 3-minute, 43-second walkthrough explaining fixed and dynamic up-and-down bid strategies for Sponsored Products. The video introduces four bidding metrics but does not include test results or guidance on bid…
Retail Media Faces Challenges as AI Begins to Influence Click-Based Advertising
Retail media networks are experiencing a period of change as artificial intelligence starts to impact how clicks and ad placements are managed. The industry is reassessing its strategies to adapt to AI-driven optimization and measurement.