Pixel Inspiration and dunnhumby Launch Sony BRAVIA-Based Retail Media for Booker Wholesale
· 3h ago · Originally reported by Retail Technology Innovation Hub
Pixel Inspiration and dunnhumby have partnered to implement a retail media solution using Sony BRAVIA displays for Booker Wholesale. This rollout aims to enhance in-store advertising and shopper engagement through digital screens.
Why it matters
Retail media networks are a fast-growing area in advertising, allowing brands to reach shoppers directly at the point of sale. This partnership shows how technology and data companies are teaming up to modernize in-store advertising.
Explain it like I’m new here
It's like putting smart TVs in a store to show ads to shoppers while they shop.
Read the original at Retail Technology Innovation Hub
Terms in this story
Tracking pixel
A tracking pixel is a tiny piece of code, historically an invisible 1x1 image, that loads when a page or ad is viewed and reports that event to a server.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
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