Happy Pay Debuts Pay-Per-Sale Ad Platform Following $6.1M Pilot
· 3h ago · Originally reported by - Disrupt Africa
South African fintech company Happy Pay has launched a pay-per-sale advertising platform after completing a $6.1 million pilot program. The new platform aims to connect advertisers with consumers, charging only when a sale is made.
Why it matters
This launch introduces a performance-based ad model in the region, potentially reducing wasted ad spend and increasing accountability for advertisers.
Explain it like I’m new here
It's like only paying a friend for helping you sell lemonade, not just for telling people about it.
Read the original at - Disrupt Africa
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