ChatGPT Ads Expand to 89 Countries, Auction Wins Differ From Impressions
· 3h ago · Originally reported by GitHub
ChatGPT's advertising platform has expanded its reach to 89 countries. However, winning an ad auction on the platform does not guarantee that an ad will be shown as an impression to users.
Why it matters
This highlights a key distinction in programmatic advertising: winning an auction is only one step, and not all auction wins result in actual ad views. Understanding this difference is crucial for advertisers measuring campaign effectiveness.
Explain it like I’m new here
Just because you win a spot in a game doesn't mean you actually get to play—sometimes you still have to wait your turn.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Go deeper
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