BigGeo Unveils Audience Composer for Location-Based Digital Audience Building
· 2h ago · Originally reported by MarTech Series
BigGeo has launched Audience Composer, a tool that enables brands and agencies to create digital audiences based on real-world visitation patterns. The platform allows users to target and measure audiences derived from visits to specific stores, categories, or competitor locations, with data refreshed continuously.
Why it matters
This development highlights the growing use of real-world location data to enhance digital advertising targeting and measurement, bridging offline behavior with online campaigns.
Explain it like I’m new here
It's like making a list of people who visit certain stores so you can show them special ads online.
Read the original at MarTech Series
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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