Lumo Introduces Carbon-Aware Bidding Layer for New Zealand Digital Out-of-Home
· 4h ago · Originally reported by LBB - Little Black Book
Lumo has launched a carbon-aware bid layer for digital out-of-home (DOOH) advertising in New Zealand. This new feature allows advertisers to consider carbon emissions when placing programmatic DOOH bids.
Why it matters
This matters because it shows how environmental concerns are being integrated into programmatic ad buying, potentially influencing how and where ads are placed to reduce carbon footprints.
Explain it like I’m new here
It's like picking the most eco-friendly route for your delivery, but for digital billboards showing ads.
Read the original at LBB - Little Black Book
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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