Subscription Streaming Platforms Reintroduce Ads Amid Market Challenges
· 2h ago · Originally reported by AdExchanger
Subscription-based streaming services are increasingly turning back to advertising as subscriber growth slows. At the same time, independent agencies are expressing concerns about the high fees charged by demand-side platforms (DSPs), which eat into their margins.
Why it matters
This shift signals a changing business model in streaming, with ads becoming essential for revenue. The pressure on indie agencies highlights ongoing transparency and cost issues in programmatic advertising.
Explain it like I’m new here
Streaming services are adding commercials again to make more money, and small ad agencies are upset because the tools they use are getting too expensive.
Read the original at AdExchanger
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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