Hyprop Appoints Primedia Malls, The Media Factory as Digital Ad Partners
· 4h ago · Originally reported by Brand Spur
South African property group Hyprop has named Primedia Malls and The Media Factory as its digital advertising partners. The appointment covers digital advertising across Hyprop's shopping centre portfolio. Further details on scope and duration were not provided.
Why it matters
It signals how mall owners are packaging their physical footfall into digital ad inventory, a growing part of the retail media landscape.
Explain it like I’m new here
It's like a shopping mall hiring a company to put up and sell the digital billboards inside the mall so brands can reach shoppers.
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