Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 4m ago.
JioHotstar is enhancing its use of ChatGPT during live sports broadcasts, allowing fans to interact in real time. However, there are open questions about how user data, including that of children, is handled and used, especially in…
Nelen has entered the connected TV (CTV) market, following Dish TV, by forming partnerships with broadcasters. This move signals Nelen's intent to strengthen its presence in the growing CTV advertising ecosystem.
Bonn Group has become the first bread brand in India to advertise using ChatGPT Ads. This marks an early adoption of conversational AI advertising by a food brand in the region.
The article explores the distinctive characteristics of India's programmatic advertising market, such as local consumer behavior, regulatory environment, and technology adoption. It highlights how these factors influence the strategies of…
Adtech Systems has declared a dividend of ₹1.10 per share for the financial year 2026. This announcement reflects the company's financial performance and its decision to return value to shareholders.
Connected TV (CTV) usage is expanding beyond major Indian cities, with rural areas increasingly adopting the technology. This trend signals a shift in digital media consumption patterns and opens new opportunities for advertisers targeting…
The e4m Real Time Programmatic Summit is taking place today, focusing on advancements in AI, programmatic advertising, and data-driven strategies. Industry leaders are gathering to discuss the latest developments and best practices in…
Digital advertising in India has grown to Rs 94,700 crore, accounting for 63% of the country's total ad market. This growth is driven by increased spending from commerce sectors and small and medium enterprises (SMEs), reflecting a shift…
Connected TV advertising revenue in India has surged by 42%, reaching Rs 9,900 crore. This growth is driven by 40 million Indian households now actively watching CTV content each week.
Connected TV usage is on the rise in India, driven by increased internet access and affordable smart TVs. This trend is attracting advertisers who see new opportunities to reach audiences through digital video platforms on television…
Executives from Prime Video, Sony, JioStar, Zee, and NDTV gathered to explore how connected TV platforms are influencing the way stories are told and consumed in India. The discussion focused on the evolving landscape of content delivery…
JioStar has introduced Tara.ai, a platform designed to help advertisers plan campaigns around high-quality connected TV (CTV) content. The tool aims to streamline ad placements and improve targeting for brands seeking to reach audiences…
YouTube India's cost per thousand impressions (CPMs) may rise as more advertisers shift their focus to connected TV (CTV) platforms. The trend reflects growing interest in reaching audiences watching YouTube on smart TVs and streaming…
The upcoming e4m Real Time Programmatic Summit will highlight the growing role of artificial intelligence, data, and programmatic advertising in the digital marketing landscape. Industry leaders are expected to discuss advancements and…
A group of industry professionals will gather at the e4m Programmatic Summit to discuss strategies for brands to leverage first-party data in digital advertising. The event aims to explore practical approaches for brands to maximize the…
IndusInd Bank has begun using ChatGPT Ads, leveraging artificial intelligence to reach Indian consumers through conversational advertising. This move signals growing interest among Indian brands in AI-driven ad channels.
The 2026 budget introduces Creator Labs as part of an AVGC (Animation, Visual Effects, Gaming, and Comics) skilling initiative. This program is designed to develop talent pipelines for the ad tech sector, which has faced ongoing shortages…
Industry expert Vivek Couto highlights online video, connected TV (CTV), and artificial intelligence (AI) as major forces shaping India's rapidly growing screen-based advertising and media market, now valued at $15.4 billion. These…
At DigiPlus Fest 2026, industry experts highlighted that the next wave of connected TV (CTV) growth in India will come from Tier 2 cities and smaller metropolitan areas. This shift signals expanding digital video consumption beyond major…
At FICCI Frames 2026, Kevin Vaz of JioStar highlighted that the connected TV (CTV) market now boasts 200 million viewers. He emphasized that advertisers are increasingly valuing audience attention as a primary metric for campaign success.
India's telecom regulator, TRAI, is considering frameworks like FAST and ALTD to address the evolving connected TV (CTV) landscape. As CTV adoption rises, the regulator must weigh consumer protection and fair competition against the need…
The e4m Real Time Programmatic Summit is set to take place, with a focus on artificial intelligence, data, and programmatic advertising. Industry leaders are expected to discuss the latest developments and strategies in these areas.