Indian brands spend Rs 5-10 lakh monthly testing ChatGPT ads, conversions mixed
· 2d ago · Originally reported by Storyboard18
Indian brands are reportedly spending Rs 5-10 lakh per month experimenting with advertising inside ChatGPT, according to Storyboard18. Early results on conversions remain uneven as advertisers test what works on the AI chatbot surface.
Why it matters
It signals that ad budgets are starting to flow into AI chat interfaces as a new ad channel, even before performance is proven. For non-experts, this is the early scramble to figure out whether AI assistants can be a viable place to advertise.
Explain it like I’m new here
It's like shops paying to put their flyers in a brand-new kind of mall where lots of people visit but nobody's sure yet if shoppers actually buy anything.
Read the original at Storyboard18
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
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