Where DPDP Act Draws the Line Between Journalism and Adtech
· 31h ago · Originally reported by Exchange4Media
An opinion piece examining how India's Digital Personal Data Protection (DPDP) Act intersects with journalism and advertising technology practices. The piece raises questions about where privacy obligations apply when newsrooms use adtech tools that collect or process user data.
Why it matters
India's DPDP Act is reshaping how publishers and adtech firms handle personal data, and newsrooms face unique tension between editorial freedom and compliance obligations.
Explain it like I’m new here
It's like asking where a newspaper's right to report stops and a reader's right to keep their personal details private begins.
Read the original at Exchange4Media
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
India DPDP Act
India's Digital Personal Data Protection (DPDP) Act 2023 is the country's main data protection law, with Rules notified in November 2025 that bring its obligations into force in phases.
PII (personally identifiable information)
PII (personally identifiable information) is information that identifies, or can be used to identify, a specific person, such as a name, email, phone number or government ID number.
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