RIPD guidance bars vendors from using client data for AI training by default
· 21h ago · Originally reported by PPC Land
The RIPD has issued guidance stating that vendors may not use client data to train AI models unless clients explicitly opt in. Data inferred by AI about health, beliefs or sexual orientation is treated as sensitive, with implications for audience profiling. The document is non-binding, raising questions about whether it will shift regional practice.
Why it matters
It sets expectations for how ad tech vendors handle first-party data and AI, and could reshape audience targeting if sensitive inferences face stricter rules. Even without legal force, it may become a baseline clients demand in contracts.
Explain it like I’m new here
It's like a rule saying a houseguest can't use your diary to write their own book unless you say yes, and anything they guess about your private life counts as a secret too.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
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