ChatGPT ad conversions below 1.5% in some India campaigns as brands pause spend
· 31h ago · Originally reported by Storyboard18
Early ChatGPT ad campaigns in India are reportedly seeing conversion rates under 1.5% in some cases, prompting brands to hold back budgets. The numbers suggest advertisers are treating the new ad surface cautiously as they wait for stronger performance signals.
Why it matters
Generative AI platforms are a potential new ad channel, and early conversion data from a large market like India will shape how much budget flows there.
Explain it like I’m new here
It's like a brand-new billboard spot that lots of shops tried, but few passersby actually bought anything, so shops are waiting before paying for more space.
Read the original at Storyboard18
Terms in this story
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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