Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 4m ago.
Microsoft Advertising has launched a new integration with HubSpot, aiming to streamline campaign management for marketers as the holiday season approaches. This partnership is expected to help advertisers more easily connect their CRM data…
Advertising agencies are shifting their approach to building custom AI tools for clients, focusing less on owning the technology and data. Instead, they are exploring new models that prioritize flexibility and client needs over proprietary…
AI and machine learning are increasingly used to measure digital ad campaigns, with advertisers relying on automated insights and attribution models to optimize budgets and performance. Traditional campaign analytics are being replaced by…
Ahold Delhaize is leveraging artificial intelligence to strengthen its retail media capabilities. The company aims to use AI to optimize ad placements and improve targeting for brands advertising on its platforms.
OpenX has named John Rogers as its new senior vice president of global publisher development. Rogers, who previously worked at Roku overseeing global programmatic partnerships, brings over 25 years of experience to the role.
A new study from the IAB reveals that nearly half of marketers are not making full use of in-store retail media opportunities. The research highlights a significant gap in how brands are utilizing physical retail spaces for digital…
OpenAI is considering using ChatGPT's memory feature to deliver more personalized ads to users. This approach would tailor advertising content based on users' previous interactions and preferences within the chatbot.
More than 850 fraudulent ads promoting fake ChatGPT services have appeared on Google, targeting Windows users and tricking them into downloading malware. These deceptive ads exploit the popularity of AI tools to spread malicious software.
DataDome has joined Experian's Agent Trust ecosystem to provide continuous intent verification for agentic commerce. This partnership aims to ensure that AI agents act in line with their authorized roles throughout the transaction process.
Artificial intelligence has become a standard tool in media planning, with widespread adoption across organizations. The technology is now highlighting deeper aspects of the advertising industry, moving beyond initial experimentation to…
The company behind FutureWeek has launched AIMM Forum, a new independent organization focused on artificial intelligence in media and marketing. The forum aims to bring together senior leaders globally to discuss and navigate AI's impact…
GVTLabs has launched AskGVT, a new tool designed to make video content more searchable and accessible. The solution aims to help users quickly find specific moments or information within long-form videos or extensive video libraries.
Jamloop has launched Verified Supply™, a new solution aimed at increasing transparency and accountability in connected TV (CTV) advertising. The offering is designed to help advertisers better understand and trust the sources of their CTV…
OpenX has hired John Rogers, a former Roku executive, to serve as Senior Vice President of Global Publisher Development. Rogers will oversee efforts to expand and strengthen relationships with publishers worldwide.
AppLovin has reported robust growth for the second quarter, with its valuation remaining under $300 per share. Despite these positive results, the market's reaction has been mixed, reflecting uncertainty among investors.
Despite advances in digital ad buying and optimization, many agencies still rely on manual processes for financial reconciliation. This inefficiency can reduce agency profit margins and slow down operations, highlighting a gap between…
Advertisers in South Africa are reportedly losing as much as R12 billion each year due to ad fraud. This highlights the significant financial impact of fraudulent activity in the country's digital advertising market.
A recent study by the WFA highlights a trend among global brands moving away from traditional agency fee structures based on labor hours or full-time equivalents. This shift reflects concerns that such models do not accurately represent…
Lacuna has launched a new platform designed to unify various aspects of programmatic advertising into a single ecosystem. The offering aims to streamline the buying, selling, and management of digital ads for advertisers and publishers.
Haleon is moving into programmatic digital out-of-home (DOOH) advertising, signaling a shift beyond traditional small screen formats. This approach allows the company to automate and optimize ad placements on digital billboards and screens…
Zefr and Reddit have formed a partnership aimed at providing advertisers with more detailed insights into their campaigns. This collaboration is expected to help brands better understand the performance and context of their ads on Reddit.
Particular Audience has introduced a Trade Media solution aimed at modernizing trade marketing by leveraging digital channels. The new offering is designed to help brands and retailers reach business buyers more efficiently online.
A roundup features DAIVID, Searchable, Multiply, AudienceProject, MoEngage, and Starling as notable ad tech tools this week. These platforms are recognized for their contributions to areas such as audience measurement, campaign management…
Zefr and Reddit have formed a partnership to offer advertisers improved brand safety and suitability controls using AI-powered contextual intelligence. This collaboration aims to give advertisers more detailed insights and measurement…
Reddit has announced it will shut down its RSS feeds and close its public API, citing widespread scraping and automated abuse by bots, particularly those used for AI data collection. The company is directing developers to use its Devvit…
Yext has signed an agreement to acquire Flamel.ai, a company specializing in localized paid ad campaigns across platforms like Google, Meta, and ChatGPT. The move aims to provide multi-location brands with a unified platform for managing…
Fast-moving consumer goods (FMCG) brands are restructuring their advertising strategies to focus more on connected TV (CTV) and retail media. This shift reflects changing consumer viewing habits and the growing influence of retail…
Apple has blocked ads from The Trade Desk on its Safari browser, potentially impacting programmatic ad delivery. Meanwhile, AppLovin and Unity are engaged in a legal dispute centered on data collection practices. IAB Europe has also…
Industry expert Athul Prabhu highlights the growing importance of smarter supply-side solutions in programmatic advertising. As technology evolves, supply-side platforms are expected to play a key role in optimizing value for both…
Brands are rethinking how they inform customers about AI-driven interactions, shifting from simple legal notices to more thoughtful design choices. The goal is to build trust by labeling AI involvement at appropriate moments during chats…
Rob Leach has voiced concerns that programmatic advertising may be reducing the quality and originality of creative work in digital ads. He also suggests that relying solely on AI will not resolve these creative challenges.
Click-through rate (CTR) measures how often people click on an ad after seeing it. This metric is crucial for determining ad effectiveness, setting prices in cost-per-click auctions, and evaluating ad performance.
The New York Stock Exchange has halted trading of Getty Images after its share price dropped to 12 cents and $1.47 billion in debt became due. The situation highlights financial instability at the company. The excerpt also notes Google…
WPP has highlighted how television advertising sparks consumer interest, while commerce platforms help finalize purchases. This reflects a shift in the media funnel, where traditional awareness channels like TV are now more closely…
Google is piloting a pay-per-value program that aims to better align publisher compensation with the value they deliver. Meanwhile, Twitch has introduced a new AI technology, though concerns are raised about its cautious approach and…
Pixability has introduced a solution aimed at identifying and filtering out AI-generated, low-quality content—often referred to as 'AI slop'—on YouTube. This move addresses growing concerns about the proliferation of such content on social…
Brands are adapting to a marketplace where AI-powered agents increasingly make purchasing decisions on behalf of consumers. The competition is shifting from appealing directly to shoppers to ensuring products are selected by these digital…
Advertisers are hesitant to commit significant budgets to ChatGPT ads due to insufficient measurement capabilities. Without robust tools to track and evaluate campaign performance, most brands are only experimenting with small-scale tests.
Amazon claims its advertising drives more sales than current measurement methods show, prompting agencies to request more transparent proof. The company is working to enhance its ad measurement capabilities to better demonstrate the impact…
Publishers are moving beyond testing GEO (Generative Engine Optimization) and are now offering it as a business service. This shift comes as advertisers seek to ensure their brands appear in AI-generated answers, creating new monetization…