Bringing DOOH to the Point of Sale
· 3d ago · Originally reported by Campaign Middle East
An opinion piece from Campaign Middle East argues for extending digital out-of-home advertising closer to the point of sale. No specific deals, data or company announcements are included in the excerpt.
Why it matters
It highlights how DOOH is being positioned alongside retail environments, a trend that matters as retail media and in-store screens converge.
Explain it like I’m new here
It's like putting digital billboards right where people pay, so ads can nudge you at the last second before you buy.
Read the original at Campaign Middle East
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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