ARN Unveils Upgraded Ad Tech Platform at Annual Upfronts
· 2d ago · Originally reported by RadioInfo Australia
Australian radio network ARN used its upfronts presentation to roll out an improved advertising technology offering. Details of the upgrade were not provided in the announcement.
Why it matters
Radio and audio broadcasters are investing in better ad tech to compete for digital ad budgets and make buying audio inventory easier for advertisers.
Explain it like I’m new here
It's like a radio station upgrading its ordering system so advertisers can buy airtime more easily and see how their ads perform.
Read the original at RadioInfo Australia
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Upfronts
Upfronts are annual events and negotiations, mainly in the US, where TV networks and streaming services present upcoming programming and advertisers commit budgets in advance for the coming season.
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